After reading this chapter, you should be able to :
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Understand
how organizational design requires strategic managers to select the right
combination of organizational
structure, control, and culture |
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Discuss
how effective organizational design enables a company to increase product
differentiation, reduce its cost structure, and build competitive advantage |
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Explain
why it is so important that strategic managers keep the organizational
hierarchy as flat as possible and what factors determine the way they decide
to centralize or decentralize authority |
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Explain
the many advantages of a functional structure and why and when it becomes
necessary to utilize a more complex form of organizational structure |
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Differentiate
between the more complex forms of organizational structure managers adopt to
implement specific kinds of business-level strategies |
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