Implementing Strategy in Companies that Compete in a Single Industry

After reading this chapter, you should be able to :

-	Understand how organizational design requires strategic managers to select the right combination  of organizational structure, control, and culture
-	Discuss how effective organizational design enables a company to increase product differentiation, reduce its cost structure, and build competitive advantage
-	Explain why it is so important that strategic managers keep the organizational hierarchy as flat as possible and what factors determine the way they decide to centralize or decentralize authority
-	Explain the many advantages of a functional structure and why and when it becomes necessary to utilize a more complex form of organizational structure
-	Differentiate between the more complex forms of organizational structure managers adopt to implement specific kinds of business-level strategies

Corporate Performance, Governance, and Business Ethics

 After reading this chapter you should be able to:

-	Understand the relationship between stakeholder management and corporate performance
-	Explain why maximizing returns to stockholders is often viewed as the preeminent goal in many corporations
-	Describe the various governance mechanisms that are used to align the interest of stockholders and managers
-	Explain why these governance mechanisms do not always work as intended
-	Identify the main ethical issues that arise in business and the causes of unethical behavior
-	Identify what managers can do to improve the ethical climate of their organization, and to make sure that business decisions do not

 

Corporate Level Strategy : Related and Unrelated Diversification

 Learning Objectives  

After reading this chapter, you should be able to :

-	Differentiate between multibusiness models based on related and unrelated diversification
-	Explain the five primary ways in which diversification can increase company profitability
-	Discuss the conditions that lead managers to pursue related diversification versus unrelated diversification and explain why some companies pursue both strategies
-	Describe the three methods companies use to enter new industries: internal new venturing, acquisitions, and joint ventures
-	Discuss the advantages and disadvantages associated with each of these methods

Corporate Level Strategy : Horizontal Integration, Vertical Integration, and Strategic Outsourcing

 Leraning Objectives

After reading this chapter, you should be able to :

Discuss how corporate level strategy can be used to strengthen a company’s business model and businesslevel strategies.

1.	Discuss how corporate-level strategy can be used to strengthen a company’s business model and businesslevel strategies.
2.	Define horizontal integration and discuss the primary advantages and disadvantages associated with this corporate level strategy
3.	Explain the difference between a company’s internal value chain and the industry value chain
4.	Define horizontal integration and describe the primary advantages and disadvantages associated with this corporate-level strategy
5.	Describe why, and under what conditions, cooperative relationships such as strategic alliances and outsourcing may become a substitute for vertical integration

Strategy in the global Environment

Leraning Objectives

After this chapter, you should be able to : 

1.	Understand the process of globalization and how that impacts a company’s strategy.
2.	Discuss the motives for expanding internationally.
3.	Review the different strategies that companies use to compete in the global market place.
4.	Explain the pros and cons of different modes for entering foreign markets.