Leraning Objectives
After this chapter, you should be able to :|
1. |
Understand the
process of globalization and how that impacts a company’s strategy. |
|
2. |
Discuss the
motives for expanding internationally. |
|
3. |
Review the
different strategies that companies use to compete in the global market place. |
|
4. |
Explain the pros
and cons of different modes for entering foreign markets. |
